Barry is the Co-Founder and Editor of Lipgloss + Aftershave, a beauty blog that offers legit beauty reviews with a pump of wit + sarcasm. He’s been in the beauty industry for 20 years. His career began in wholesale skincare sales and grew into spa management where he flourished a spa director, spa operations manager, spa marketing manager, multi-unit area manager and then Vice President of the chain of medical spa where he worked side by side with the owner. His passion is to help beauty-based businesses thrive by sharing his vast knowledge of sales, operational efficiencies, and digital marketing strategy. He’s a sought-after speaker by major beauty brands to speak to their community about the power of digital content creation and branding.