IECSC Las Vegas 2022

In this class you will learn:

• How to attract your ideal client
• Common social media myths and mistakes
• Simple steps to creating quality content
• Action based intro to social media

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

Social media, professional networking, creating a marketing plan, and everything in between. The reality of building a beauty business takes more than a cute feed. Join a career esthetician for an in-depth discussion on what it really takes to build a facial clientele today.

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

Barry and Jenni are going to share their skills at using Instagram and TikTok to showcase products and services using the unique features of each platform. You cannot just post pics to Instagram anymore, that does not work. You will learn how to make Stories, use IGTV, what makes a great Reel and how to use the newest feature – Guides. They are also going to share some tips on the hottest social media platform – TikTok! This is an amazing platform that allows anyone who isn’t camera shy to create their own little TV show! Show off your skills in micro-video blogs and grow your fan base! Join us for an understanding of each section of the platforms and examples of what beauty business services you can feature. You will learn how to involve clients into your social media content too! You will leave energized and motivated to start creating content and show off your talents.

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

All your clients want to look and feel their best, but not everyone embraces the process so easily. Social media and advertising campaigns can make clients feel that they have to be perfect. In this session, you’ll learn what you can do to welcome mature clients to your door and help them look their best at any age. Noreen will share easy makeup techniques and skin care wisdom, as well as tips for hosting events to bring clients in the door. She’ll share the type of products and services that will keep them coming back for all you have to offer. Come join this fun and enthusiastic speaker. Door prizes and a how-to guide handout will be provided.

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

The purpose of having a color analysis done is to identify your natural color tone. This is important as harmonious colors intensify and strengthen each other and are naturally pleasing to the eye.  However, understanding warm, cool or neutral is only a part of being a color expert.  Learn the other attributes of color such as value, chroma, and contrast that apply to your professional beauty knowledge and how this invaluable knowledge can be a game changer for your client’s look, ease, and confidence.  You will choose foundation shades, hair color, makeup color, and nail color that will only enhance and compliment your client’s natural coloring and make them look years younger.  Color is a game-changer for all things beauty!

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

Bridal is taking the industry by storm and can be very intimidating to most. With this course, you can learn tips to take your business to the next level in all aspects from artistry, business, and tips to grow and excel. It isn’t just about the artistry but the business!

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.

Creating a solo or micro spa is a fun, rewarding and exciting endeavor. Unfortunately, many solo-preneurs and small business owners fail to market themselves effectively due to the common complaints of not having enough time or money. Others bounce from one “daily deal” promotions or heavily discounted pricing, earning a fraction of their usual fees and having no lasting success. But there is good news! Though some advertising opportunities are costly, ineffective or both, MANY free and inexpensive ways exist to effectively attract and keep new business and/or to get your name out to those who are looking for what you do. Join Felicia Brown, author of Creating Lifetime Clients for ideas on creating practical, profitable promotions and solutions to fill-up your appointment book and bank account.

Adding a session to your schedule is NOT a formal registration. To ensure your place in the meeting room, you must register and pay for the session via the registration system. Click here to register.