Bryght founder Luba was always curious as to why there were no skin lightening products available for professional services. Even she had to use home products in her professional offerings at her international chain of waxing salons. She had worked hard at breaking down walls of skin lightening and allowing clients to openly talk about lightening intimate areas. She pushed an unapologetic campaign for anal bleaching. She developed and taught techniques to increase store revenues and keep clients coming back. To support her drive in this marketspace, she wanted a product that not only worked the best but came with a supporting cast of information and knowledge that would help the professionals do what they do best and make their clients happy and returning. Luba and her team created the Bryght brand, which carries a professional and take-home line of skin Bryghtening products.